Semrush
Operator: Semrush Inc. (an Adobe company), United States
A marketing suite for domain, keyword, backlink and competitor analysis, with API and MCP access.
Platforms & SuitesIntegrated platform
Product
Semrush: an online marketing suite for SEO, advertising and competitor analysis, traffic data and AI visibility data. The stated starting price applies to the SEO plan.
Availability and source date
Active
As of: 17 October 2026.
No functionality test has been performed.
Use in OSINT research
Shows how domains and websites appear in search engines, advertising and AI answers. Company research can compare competitors, linking websites and changes over time.
Queries
| Input | Result | Result type |
|---|---|---|
| Domain / website | Estimated organic and paid search traffic, plus historical and competitor data. | Derived |
| URL | Estimated organic and paid search traffic, plus historical and competitor data. | Derived |
| Domain / website | Backlinks and keywords found in search engines, with positions and changes. | Retrieved |
| URL | Backlinks and keywords found in search engines, with positions and changes. | Retrieved |
| Keyword / free text | Keyword, competitor and search trend data for the selected country database. | Derived |
| Domain / website | AI visibility metrics, brand mentions and cited pages in AI answers. | Derived |
Features
- Compare domains’ organic and paid search visibility.
- Research backlinks and referring websites.
- Analyse keywords, ranking histories and search competitors.
- Track visibility and mentions in AI answers.
- Export domain reports to Excel, CSV or PDF.
- Integrate Semrush data into your own applications and AI assistants through the API or MCP.
Categories
- Platforms & Suites
Coverage
Geographical coverage
global
Dataset
Its own keyword, backlink and domain databases, with 142 geographical databases. Queries can be restricted to individual countries and to domains, subdomains or URLs.
Access
Requirements
A Semrush account. The free plan includes one demo project and ten reports per day. Coverage and exports depend on the plan.
Export
Excel, CSV and PDF for Domain Overview. Export volumes and daily limits depend on the plan.
Provider
Semrush Inc. (an Adobe company)
Country of establishment
United States
Interfaces
API
Available. A standard API for SEO and project data, requiring an eligible plan and separately purchased API units. The Trends and Local APIs have separate access.
MCP
Available. Official Semrush MCP. According to the product page, it is included in Semrush One and SEO Classic and is also available to API users.
AI agents
Available. Connects ChatGPT, Claude, Gemini, Perplexity, Cursor, VS Code and Claude Code through MCP. The release notes also include skills for AI agents.
Legal note
Limitations
- The free plan limits use to ten reports per day.
- Historical data, export volumes and API access depend on the selected product and plan.
Guides and practical reports
Official · Domain Overview: inputs, results and exports
Semrush · EN
Explains domain queries, visibility data, country comparisons and export formats.
Sources
- Semrush: marketing and research platform
- Semrush: Domain Overview
- Semrush: SEO plans with monthly payment
- Semrush: continued operation after Adobe acquisition
- Semrush: terms of use and operator
- Semrush: API overview
- Semrush: MCP and AI assistants
- Semrush: API access and quotas
- Semrush: new prompts and agent skills